- Best Creativity Techniques
- Classical Brainstorming
- Morphological analysis
- Free Association – creative technique
- Method of focal objects
- The Kipling method (5W1H)
- How to solve a problem by G. Polya
- Five Why – interrogative technique
- SCAMPER – Creative technique for ideation
- The Phoenix checklist – Creative Thinking Technique
SCAMPER –Creative tool for ideation
and problem solving
(It is an acronym from Substitute Combine Adapt Modify Put Eliminate Reverse)
Author : Bob Eberle, education administrator
History: In 1953 Alex F. Osborn in his book “Applied Imagination” proposed 73 idea-spurring questions and later Bob Eberle in his book “SCAMPER: Games for Imagination Development” (1971), generalized, developed and organized these questions into the SCAMPER by using mnemonic rule.
Main function: The SCAMPER technique helps to come up with creative ideas for developing new products and services, and for improving current ones.
The essence of the method:
The SCAMPER technique uses a set of directed questions which invesitgator answers about the problem in order to come up with new ideas. The stimulus comes from forcing oneself to answer questions which would not normally pose.
SCAMPER is based on the notion that everything new is some addition or modification of something that already exists. you can take anything that exists and change it into a new idea.
Procedure and steps
You use the tool by asking questions about existing products.
1.Take an existing product or service.
2. Ask the SCAMPER questions about about the product you identified and see what new ideas emerge. Simply go down the list and ask questions regarding each element.
3. Generate as many questions and answers as you can. For example:”How can…?” “What else…?” “How else…?”
4. List and evaluate the ideas and develop an existing product or create a new one.
Alex Osborn initial Checklist (1953)
|Put to other uses?||New ways to use as is? Other uses if modified?|
|Adapt?||What else is like this? What other idea does this suggest? Does past offer parallel? What could I copy? Whom could I emulate?|
|Modify?||Give it a new angle? New twist? Change meaning, colour, motion, odour, taste, form, shape? Other changes?|
|Magnify?||Can anything be taken away? What to subtract? Smaller? Condensed? Miniature? Lower? Shorter? Narrower? Lighter? Omit? Streamline? Split up? Understate? Less frequent? Lighter? Broken up?|
|Substitute?||Different ingredients used? Who else instead? What else instead? Other material? Other process? Other power? Other place? Other approach? Other tone of voice? Other time? ? Other material? Someone else?|
|Rearrange?||Interchange components? Swap components? Other pattern? Other layout? Other sequence? Transpose cause and effect? Change place? Change schedule? Earlier? Later?|
|Reverse?||Transpose positive and negative? How about opposites? Turn it backward, upside down, inside out? Reverse roles? Change shoes? Turn tables? Turn other cheek?|
|Combine?||How about a blend, an alloy, an assortment, an ensemble? Combine units? Combine units, purposes, appeals or ideas?|
SCAMPER Checklist by Bob Eberle (1971)
Comes up with another topic that is equivalent to the present topic.
Substituting part of your product/process for something else.
What will happen if you change your feelings or attitude toward this product?
Adds information to the original topic. Combining two or more parts of your problem to achieve a different product/process or to enhance synergy.
Which parts of the product/process could be adapted to remove the problem or think how you could change the nature of the product/process.
Creatively changes the topic. Distorting the product or process in an unusual way
Put to other uses
Removes ideas or elements from the topic that are not valuable.
Think of what might happen if you eliminated various parts of the product/process/problem and consider what you might do in that situation
Evolves a new concept from the original concept. Think of what you would do if part of your problem/product/process worked in reverse or was done in a different order. You can use this to see your problem from different angles and come up with new ideas.