Activating Creativity

Free Association as a Сreative Problem-Solving Method 1. History The free association method or associative experiment was first used by Francis Galton and Wilhelm Wundt in...

Morphological analysis as a creative problem-solving technique Morphology (from Ancient Greek morphḗ  "form"; and lógos "study") - the study of the structure,  shapes or forms...

Brainstorming and its basic types Classical brainstorming Brainstorming is one of the most widely used and extremely effective methods for divergent idea generation. This technique was...

The Five W’s and One H Method 1. Author: Rudyard Kipling (1865 –1936), English short-story writer, poet, and novelist. 2. History The method gets its name from...

Analogy technique 1. Authors: W. Gordon (1961), E. de Bono (1970). 2. History W. Gordon began to use analogy as an effective method for creative problem...

Mind Mapping techniques for creative problem solving 1. Author Tony Buzan (2 June 1942 – 13 April 2019) was a British writer, researcher and educational...

Question  brainstorming: characteristics and steps This process involves brainstorming the questions related to the problem, rather than trying to come up with immediate answers and short-term...

Synectics: Essence, Principles and Stages Etimology: The term Synectics was derived from the Greek words syn –meaning “ bringing together” and  ectikos meaning “diversity”, so...

Lateral thinking technique as insight, innovation and creativity 1. Author Edward de Bono (born May 19, 1933, Malta), was a British psychologist, writer, physician, inventor, expert...

Exercise-test "16 associations" 1. Author and history Carl Jung created and began to use the word association test in 1910-1916 to unravel the subconscious. He discovered...

Reversal (Inversion) as a heuristic method to stimulate creativity 1. Authors Carl Jacobi, Alex Osborn, Bob Eberle, John R. Dixon, Charles Thompson, Edward de Bono, Anatoliy...

Creative problem solving and creativity techniques I. Three pillars of  activating creativity 1. Classical Brainstorming (Alex Osborn). 2. Synectics (William Gordon). 3. Morphological Analysis (Fritz Zwicky). II. The classic methods...