Morphological analysis

Morphology (from Ancient Greek  morphḗ  "form"; and lógos "study") - study of the structure,  shapes or forms  of animate and inanimate objects (crystal, words,...

Best Creativity Techniques

Creative problem solving and creativity techniques   I. Three pillars of  activating creativity 1. Classical Brainstorming (Alex Osborn). 2. Synectics (William Gordon). 3. Morphological Analysis (Fritz Zwicky). II. The classic...

Synectics

Synectics: Essence, Principles and Stages Etimology: The term Synectics was derived from the Greek words syn –meaning “ bringing together” and  ectikos meaning “diversity”, so...

Classical Brainstorming

Brainstorming: essence, rules and steps  1. Author Alex Osborn (May 24, 1888 Bronx, New York  – May 5, 1966  Buffalo, New York).  American сreativity theorist and advertising...