Free Association – creative technique

Free Association as a creative problem-solving method 1. History The free association method or associative experiment was first used by Francis Galton and Wilhelm Wundt in...

Five Why – interrogative technique

Five Why Method 1. Author: Sakichi Toyoda (1867 –1930), Japanese inventor and industrialist, who is referred to as the "King of Japanese Inventors". 2. History: The technique...

The Kipling method (5W1H)

The Five W’s and One H Method 1. Author: Rudyard Kipling (1865 –1936), English short-story writer, poet, and novelist. 2. History: The method gets its name...

Method of focal objects

Method of focal objects (MFO) 1. Authors  American scientist Charles Whiting (1958), predecessor – German psychologist Friedrich Kunze “Method of catalog” (1926), follower Edward de Bono...

Morphological analysis

Morphology (from Ancient Greek  morphḗ  "form"; and lógos "study") - study of the structure,  shapes or forms  of animate and inanimate objects (crystal, words, artifacts,...

Best Creativity Techniques

Creative problem solving and creativity techniques I. Three pillars of  activating creativity 1. Classical Brainstorming (Alex Osborn). 2. Synectics (William Gordon). 3. Morphological Analysis (Fritz Zwicky). II. The classic methods...

Synectics

Synectics: Essence, Principles and Stages Etimology: The term Synectics was derived from the Greek words syn –meaning “ bringing together” and  ectikos meaning “diversity”, so...

Classical Brainstorming

Brainstorming: essence, rules and steps  1. Author Alex Osborn (May 24, 1888 Bronx, New York  – May 5, 1966  Buffalo, New York).  American сreativity theorist and advertising...