Wishful Thinking – creativity technique for breakthrough innovation

Wishful Thinking as a tool for Creative Problem Solving 1. Author Arthur Van Gundy (May 24, 1946 – May 5, 2009) was an American communication professor, psychologist,...

Free Association – creative technique

Free Association as a creative problem-solving method 1. History The free association method or associative experiment was first used by Francis Galton and Wilhelm Wundt in...