Rightbraining as the brainstorming technique

It is used as a visual method of creating ideas.  It also can be used also as a change from other creative methods.


• Partially complete images have a particular creative use in that our minds do not like things to be incomplete and will hence try to complete them in any way possible.
• Images and doodling release participant creative potential.
• Using this method can trigger thoughts that other methods have not touched yet.

Procedure Steps

1. Problem statement.
2. Start by dreaming about the problem, thinking perhaps about some metaphor or essence within it, or just let your subconscious go where it will go.
3. Then just doodle whatever comes to mind. You can do as many doodles as possible. Don’t do detailed single images. Deliberately do incomplete parts of lots of images. Do curves and shapes that hint at what you are thinking about.
4. Combine the images. Now cast your mind across the images you have created and randomly pick two or a few and see if you can combine them in some way. It is possible to swap the doodles with another participants and hence use other people’s images to trigger further ideas.
5. The result may be a complete idea or may trigger further ideas about what you might do to solve your problem.


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